7 - Marketing Online


Online marketing, is currently divided into 3 large sections: the SEO (Search Engine Optimization), SEM (Search Engine Marketing) and SMO (Social Media Optimization)

SEO (Search Engine Optimization)
Positioning organic or natural, better known as SEO, is the optimization of the website or blog, to achieve top positions for a given search.

Usually on the code of the page (50% approximately of the work) and the rest is a work of links (link building).

In this section, we will define some key words, and according to these will be the work of positioning.

SEM (Search Engine Marketing)
You may appear in the top positions of search engines for the keywords that you define. The system operates as an auction, whereby more pay is that comes in first position, and the customer only pays when a user visits your website.

Appearing on these sites is not trivial, it must define some key words, define the title and description that will come out in the advertisements, analyze your website to which we direct the user, managing the amount to pay for every word, and analyze the return on investment.

SMO (Social Media Optimization)
As we know, the world of social networking is increasingly important. And that the search engines also know it. Today it is essential to have an account on Facebook or Twitter, for example.

Although there are more networks, Facebook, Twitter, LinkedIn, and a new Google + are those that use 95% of the population, and therefore, it is very important to be in these networks.

Increasingly, people relies on information provided by these networks, although still the search engines remain the most important tool in order to obtain information.

You have relevance in these networks and be visible, is currently an important part of the optimization of our website or blog, with a view to positioning.

Other (Email marketing, newsletter, etc...)

Email marketing:
It can be focused to retain customers who already have, or with a view to obtaining new clients. We must be in continuous contact with our customers (present or future) without being heavy.

It is a form of online marketing. The company is responsible for edit and send a newsletter to a segmented users database.

If desired, ENTRELOSPRIMEROS.COM SEO services company, is responsible for its design, for the choice of content, of the wording of it and manage the shipping.