Website Positioning. What is it?

Posicionamiento-web

According to the Wikipedia definition, SEO is:

"Search engine positioning web positioning (SEO for its acronym in English, Search Engine Optimization) is the process of improving the visibility of a web site on different search engines, such as Google or Bing in organic way, i.e. without paying money to the search engine to gain access to a prominent position in the results."

The task of optimizing the structure of a website and the content thereof, as well as the use of various techniques of link building, linkbaiting or viral content in order to appear at the top of the search engines (when a user searches for a certain word or keyword), is known as SEO, acronym in English which means Search Engine Optimizationor 'Search engine optimization'.

Applying SEO techniques tends to be more intense on websites with a lot of competition and aim with your application is positioned above the competitors for certain keywords.

SEO techniques can be excessive and affect the natural results of the great search engines so if they violate the terms and conditions of use thereof may be considered, in some cases, as a form of SPAM, the spamdexing.
The work is broad, since the position involves the programming code, design and content. Also referring to SEO to define people who perform this type of work."

Another of the 3 large blocks of positioning is the SEM (Search Engine Optimization)

"The search engine marketing (SEM stands for Search engine marketing), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search results (SERPS) pages engine."
According to the Search Engine Marketing Professional Organization, SEM methods are: the engine optimization of search (or SEO), paid placement search engine PPC, contextual advertising, whenever there is a payment of means.

Other sources, including the New York Times, defining SEM as the practice of paying for ads in the results of searches in search engines", being this the most well-known definition.

And finally the SMO (Social Media Optimization)

"SMO or Social Media Optimization, translated in English as 'Social media optimization', is a marketing term that refers to the strategy and set of actions carried out in social networks and communities online for advertising or commercial purposes. The term was created by Rohit Bhargava and due to the proliferation of social sites, the time users spend on them and the benefits it brings in terms of traffic and search engine positioning has acquired great significance by companies and experts in digital marketing. This work is usually done by a Social Media Manager (or Community Manager), or a social media manager.

Therefore, the Social Media Manager, aims to support professionals and companies, optimizing and knowing the best strategies of viral and social marketing for the management of your social networks and communities online (Twitter, Youtube, Facebook, Linkedin, etc.). Likewise meet the trends of the social web, its optimization and productivity tools to make better use of internet resources.

You have in your hands the power of the brand image, of performances, products, opinions and, ultimately, the presentation to the customer in an increasingly large area, internet, exceeded at time of consumption on television."